Strategist – São Paulo, Brazil
Crescendo is thrilled to welcome Maria Giannoni as our newest Strategist! Based in São Paulo, Brazil, Maria brings a dynamic blend of creativity, strategic thinking, and resilience to everything she does. For her, being a digital strategist is like solving a constantly evolving puzzle — one made of data, design, and a touch of magic. Whether analyzing user behavior or optimizing digital journeys, Maria thrives on the fast-paced nature of the digital world and the unique challenges it presents.
With her sharp focus on user-centered strategies, Maria is ready to tackle the challenges of 2025. From navigating a cookieless future to balancing privacy and personalization, Maria has an innate ability to turn data into actionable insights and create seamless, engaging experiences. Calm and cool-headed, she keeps the big picture in mind while solving complex challenges with strategic clarity and a delightful sense of humor.
When she is away from Crescendo, Maria enjoys vibrant experiences that fuel her love for life — hosting barbecues, discovering new botecos, cheering on Palmeiras, or jetting off to explore somewhere new. Her positivity, adaptability, and collaborative spirit make her a natural fit for Crescendo and our clients. Welcome aboard, Maria! We can’t wait to see what you’ll create.