Your HCP portal wasn't built for AI search — here's the governance framework that fixes it
Live webinar, September 15, 2026
Healthcare professionals no longer start their research with a search box. Increasingly, they start with a prompt — and the AI answering it either surfaces your clinical content or it doesn't. That shift has a name (Generative Engine Optimization, or GEO), and it's already deciding which HCP portals get found and which quietly disappear from the conversation.
HCP portals in the AI era: balancing innovation with compliance
When: September 15, 2 PM Eastern (Americas session — a European time zone session is also available)
Cost: Free
Who's speaking: Jeremy Summers, CTO of Crescendo Collective, joins Mark Melton (US Strategy and Partner Leader, Magnolia) and Alex Jijie (CEO, Digitalya) for a working session on what an AI-ready, compliant HCP portal actually looks like in practice.
Three things are converging at once
Generative Engine Optimization (GEO) is quietly determining HCP portal visibility in AI-driven search environments — most teams haven't audited for it yet.
Content velocity expectations keep rising, and digital production pipelines are hitting real bottlenecks trying to keep up.
MLR review remains the hardest constraint to relax — but practical governance frameworks and MLR-express capabilities can compress review time without loosening compliance.
Attendees will leave with concrete strategies for all three, not just a framework to think about later.
Built for: digital marketing leaders, CMOs, and technology/platform leads responsible for HCP portal performance and governance.
FAQ
Is this specific to one platform or vendor? No — the strategies discussed apply broadly to HCP portal governance, GEO, and MLR workflow design, regardless of your current CMS or tech stack.
Will there be a recording? Check the registration confirmation for recording availability if you can't attend live.