The advent of generative AI marks a pivotal evolution in content delivery and personalization. This cutting-edge technology enables the automated generation of fresh, relevant content that can align with important rules seen in brand guidelines and regulatory compliance. By analyzing vast datasets, generative AI identifies content needs and preferences across different audience segments, crafting personalized messages at scale.
In highly regulated industry like biopharma and finance, getting compliant content released on time is one of the biggest challenges we’ve seen based on a variety of reasons:
Companies need to make sure all content passes regulatory compliance
The people involved to create content at scale can be very expensive
Subject matter experts
Copywriters
Regulatory experts
Legal advisors
Multimedia designers
Companies need significant timelines to ensure that content is ready for website use on time
For companies looking to meet the challenges of creating compliant content at scale, generative AI can play an important part in the process.
Can a website really write its own content?
Generative AI can significantly streamline the creation of compliant content for websites by learning and adhering to regulatory rules.
AI can be trained on a large dataset of approved text, learning not only the explicit rules but also the subtle linguistic cues and formats that define compliant content.
AI can analyze patterns, understand context, and apply this knowledge to generate new content that aligns with established guidelines.
AI can also continually update its understanding based on new inputs, ensuring its outputs remain compliant as regulations evolve.
This machine learning can also be applied to a brand’s tone and other style issues.
This capability not only accelerates content creation but also reduces the risk of human error, contributing to safer and more effective communication within regulated industries.
Human intelligence is still at the heart of content created by AI
Despite the efficiency and consistency offered by generative AI in creating compliant content, the necessity for human input and review remains.
AI, while sophisticated, cannot perfectly interpret the nuance of every regulatory guideline or anticipate complex legal interpretations. Human experts bring critical thinking and contextual understanding, particularly in areas where judgment calls are required or where the regulations are subject to change or reinterpretation.
Regulatory bodies often require evidence of human oversight as part of the approval process, further underscoring the indispensable role of human expertise in ensuring the accuracy, compliance, and relevance of compliant content, even when generated by advanced AI technologies.