Revolutionizing Pharma MLR Approvals through Effective CMS Integration
Sep 12
Accelerate MLR and Deliver Content Faster
The biopharmaceutical industry is driven by innovation, yet the process of bringing new products to market can often feel sluggish. One major challenge is the Medical, Legal, and Regulatory (MLR) review process. While it's crucial for ensuring compliance and safety, this process can create significant delays in content delivery to websites, hindering the agility of digital platforms designed to engage healthcare professionals.
The bottleneck in the MLR approval process
The MLR review process is crucial for ensuring the integrity and safety of biopharmaceutical products, verifying that all promotional materials, educational content, and product information adhere to strict regulatory standards. Even with modern MLR tools aimed at delivering compliant content more quickly, the approval process can still be lengthy and cumbersome.
This delay affects the time-to-market for new products and impacts the agility of digital platforms aiming to keep healthcare professionals informed and engaged. Supporting materials, which are crucial for educating and engaging healthcare professionals, are often held up in the same lengthy review process.
The solution: unplugging the MLR bottleneck
Proper CMS integration can transform the MLR review process from days into minutes, significantly accelerating the time-to-market and enhancing the agility of digital platforms. The introduction of automation into the MLR review process drastically accelerates approvals and enhances efficiency, eliminating traditional bottlenecks associated with MLR reviews.
At Crescendo, we have developed a tool that allows for direct communication with a CMS and a leading MLR tool. This seamless integration allows for the direct submission of content to MLR, automating the review process and ensuring that approved pages can go live immediately. Here’s how it works:
Seamless Content Submission: Content is directly submitted to MLR from the CMS, eliminating the need for manual uploads and reducing the risk of errors.
Automated Approval and Publishing: Once content is approved, it can be published instantly. If a piece of content is unapproved, it can be taken down automatically.
Metadata Syncing: Any desired metadata can be synced directly into the platform, ensuring that all information is kept up-to-date and accurate.
This level of integration is particularly beneficial for biopharma digital marketers, content editors, healthcare professionals, and regulatory specialists. It not only streamlines operations but also ensures that critical information reaches the target audience promptly.
Benefits of CMS and MLR integration
Enhanced Efficiency
Reduced time in gathering and submitting content for MLR review.
Automated publishing and unpublishing of content based on approval status.
Improved Compliance
Real-time updates and syncing ensure that all content meets regulatory standards.
Reduced risk of compliance issues due to automated processes.
Increased Agility
Faster time-to-market for new products and supporting materials.
Enhanced ability to engage and educate healthcare professionals through timely content.
Cost Savings
Reduced manual labor and administrative tasks.
Faster approval times leading to quicker revenue generation.
Conclusion
The integration of CMS and MLR tools is not just a technological advancement; it's a strategic imperative for the biopharmaceutical industry. Organizations can accelerate the MLR review process, enhance compliance, and increase their agility in a competitive market. This new way of working helps create a more efficient, compliant, and agile system that benefits everyone involved.