Digital Media Managers manage the details of our clients paid media buys: Lead digital media projects from kickoff to completion. They manage our client’s media budgets and develop campaigns that drive the results our clients need and expect. The DMM proactively monitors and optimizes campaigns to achieve the best results. You are an expert in delivering solutions that increase brand recognition, brand interaction, and ultimately deliver sales that add to the clients bottom line. The DMM will work with teams that provide ad copywriting and design as well as web UX, design & development.
Digital Media Managers deliver insights and identify opportunities for our clients: The Digital Media Manager will be a driving force in solving our client’s problems and implementing our unique solutions. A successful DMM will be an expert communicator who can easily distill and present performance data in meaningful and easy to understand ways. You are comfortable presenting and are able to display strong command and expertise.
Digital Media Managers understand the latest trends in digital media buying: The Digital Media Manager at Crescendo will continually scan the media buy landscape to identify the best and most efficient ways to deliver traffic and meet our clients individual goals. Continual experimentation and measurement of tools and platforms is an expectation as we strive to provide the best digital media buy experiences for our customers. The DMM will be able to clearly present and persuade on the benefits and opportunities related to new trends.
Digital Media Managers understand the forest (and the trees): In this role, the Digital Media Manager understands both the analytics and how to get at them. The DMM will be responsible for research, campaign set up and optimization, performance monitoring, and collection of the data for all underlying campaigns. Successful DMM’s will be able to pull all this information and deliver in clear, insightful and effective presentations.
A successful Digital Media Manager’s attitude means that they: